A Senior UX/UI Designer with over 7 years of experience specializing in Design Engineering. I bridge creative vision with technical execution, combining deep UX psychology with frontend development (React, Tailwind) to build scalable digital products. Proven track record of reducing development cycles by 80% through automated design systems. Expert in translating complex B2B/B2C requirements into intuitive interfaces for enterprise clients and leading tech firms (recognised on the Top 100 Tech Firms list by FTSE) across Fintech, Healthcare, and AI sectors.
Design Systems, Figma, Information Architecture, User Flows, Wireframing, Rapid Prototyping, Motion Design (Rive, Lottie), React, Tailwind CSS, HTML5, SCSS, JavaScript, PHP, WordPress, Git, Storybook, Adobe Creative Suite, WCAG Accessibility, A/B Testing, User Research, User Journey Mapping
Overhauled a legacy estate agency platform, transforming dense data into an intuitive analytics dashboard that streamlined employee productivity tracking and client management workflows.
Architected a modular system based on Angular Material, enabling teams to spin up authenticated environments in hours using automated token pipelines and pre-built feature shells.
Partnered with a leading tech firm (recognised on the Top 100 Tech Firms list by FTSE) to adapt their rewards platform for a US airline, re-engineering the core architecture to handle bespoke procurement rules and deliver a seamless uniform ordering experience.
Undergraduate studies focused on Gameplay Design & Production, interactive systems, and player psychology.
Digital Photography, Agentic AI, Generative Models, Travel & Culture, Futurism